If you’re an advisor looking to achieve your next level of firm growth once and for all, what do you think you need to accomplish this goal?

Is it more…

Employees?

Capital?

Hours in the workweek?

What about a mindset shift?

Because realistically, you may already have built a firm that’s primed to grow to $1M+ in AUM. The challenge is changing your perspective from focusing on business survival to business growth. While similar, there are key differences between these two—and mastering those differences will be your ticket to unlocking growth.

Learn How to Delegate

I know I’ve quoted Michael Gerber in the past, but I think this is something worth repeating over and over again, “If you want to make $300 per hour you have to quit doing $30/hr work.”

One of the most impactful mindset shifts you’ll make as a business owner is figuring out when and how to delegate the tasks that are taking up too much of your time but don’t require your expertise. As someone who’s helped many advisors make this shift, I can assure you that with the right team in place, you will absolutely be able to accomplish this.

Turning your workload into a teamwide to-do list can not only help you gain hours back in your day (to refocus on higher-value tasks), but it can give you the freedom to step back, take time out of the office, and allow your firm to operate like a well-oiled machine in your absence. 

If that feels like a pipe dream (as is the case for most advisors who are ready to grow), then it’s time to focus first on shifting to your mindset. An advisor may say he or she can do it all, but a business owner knows two things to be true: first, growth potential is limited when it depends solely on one person’s productivity, and two, a well-trained, high-functioning team is your most valuable asset.

Approach Marketing as a Must-Have

As the advisory landscape continues to get more competitive, you’ll need to find ways to differentiate yourself. Most importantly, give prospective clients a reason to choose you over the next guy.

The kicker is, marketing is only effective if you treat it as an important component of your business and growth strategy. It’s not something you can stick on the back burner and only pull out in case of emergency.

Consistency is key, and that sort of dedication can require a big mindset shift from advisors who have previously only relied on referrals. 

While the world of digital marketing is vast, here are a few key areas to focus on first:

• Identify your unique value proposition (UVP), and use it to inform the rest of your marketing strategy (including your messaging, images, and channels).
• Create your personal brand, and keep it front and center in all marketing materials and client communications.
• Explore social media marketing, if you haven’t already. Here’s a helpful introduction to the do’s and don’ts of social media for financial advisors.

Leverage the Expertise and Insights of Others

With an exciting growth goal on the horizon, you’re entering uncharted territory—and that can make it difficult for a lot of advisors to break through the barriers ahead. More specifically, advisors struggle to recognize the mindset shifts needed to achieve a growth-oriented perspective and then successfully make them happen on their own.

For that reason, you may benefit from participating in a program or course that’s designed by people who have been in your position before and are sharing their tips and systems for achieving big growth goals.

As part of my Elite Advisor system, I offer the Elite Advisor Mindset Course, in which I help advisors master their mindsets in order to catapult their firms to the next level.

In this course, I empower advisors with critical insights including:

• How the “C.A.N.I.  Concept” is used to evolve your mindset and your business.
• An assessment to take to identify strengths and opportunities in your business.
• How to know if your actions are congruent and aligned with your goals.
• An ‘End of Life’ exercise to put everything in your life into proper perspective.
• And more.

The Elite Advisor system addresses the challenges advisors face when trying to unlock their next level of growth (while developing a greater work-life balance than they’ve ever experienced before).

Throughout this five-module system, which includes the Mindset course, I’ll teach you exactly how to break through production plateaus, implement easy-to-follow scripts and models, and grow your business without your dedicated day-to-day involvement.

Interested in learning more? Check out the Elite Advisor system now.