Have you ever been ghosted? You had a great initial prospect meeting but you never heard from them again? Maybe it was because you left an important influencer out of the discussion. Did you inadvertently leave out the woman, not realizing the influence she maintains in the relationship? I am going to tell you how to win over female clients by not losing them at the onset.
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Serving Female Clients in an Uncertain World
Whether they are married, single, widowed, divorced, working, or retired, there’s never been a more important time for advisors to meet the emotional needs of their clients. Clients are scared right now. They are looking for leadership, confidence, and someone to hold their hand. That person is you, their advisor.
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